ill City: The City That Made Me

November 04, 2016


Independent local brand Ill City Clothing has recently launched their 3 new Shirt designs epitomizing the fascination for power, strength and Insignia. The 2 designs namely: Elite & Royalty fueled the thought  that embracing your uniqueness is power and true strength while the other design Treinta Y Tres symbolizes the local area code of Iloilo City (033), given their clothing tag line is "The City that Made Me" 
I feel honored to be chosen to represent it  since this is also my first time to present a local clothing brand that came from the city where  I was born and brought up.  

Passion for the clothing line is what drive owners Sho Bretaña and Bam Araneta  to  start Ill City.
“We try to represent our city and the word “ill” is defined as cool, firm and sweet in the urban dictionary”   Sho explained.
 Indeed, those words encompass and describe what Iloilo City and the Ilonggos are about.
Fore more info about Ill City kindly check their Facebook Page here

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5 Sweet Thoughts

  1. You can never go wrong with a simple t-shirt and jeans.

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  2. Nice foto, you look great)
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  3. Super comfy outfit! Pretty!

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  4. This is such a cool look!
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