Back Joy: Sit Smart And Say Goodbye to Back Pains

April 14, 2016

My oh my! How I  miss blogging, as you've noticed I took a vacation from my blog, although my brain cells wanted to  push myself to accomplish what I've committed - to blog 3 times a week, unfortunately when you get so busy you end up losing the power to create ideas. When your body get’s tired, so is your mind. 

Today’s topic is pertinent to body pains – back pains to be exact. People like me who sits for extended periods of time, often develop back pains and I reckon I’ve mentioned in one of my prior posts  that I have an S –curve scoliosis hence prolonged sitting often gives me extreme back pains but given the nature of my work I’m often glued at my seat for hours. Recently however  I got invited to the launching of Backjoy wherein they also launch their Sit Smart Technology - a seat that promises  to ease the pressures and strains that worsen back pain. 
About BackJoy:
 BackJoy’s mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain and promotes general health and wellbeing – the company creates and distributes innovative product solutions that improve consumers’ posture so they can achieve more from life. Founded in 2005, BackJoy was recognized as No. 51 on the Inc. 500 “Fastest-Growing Company” list in 2010 and was selected by the Los Angeles Business Journal as the No. 1 “Fastest-Growing Private Company for 2010.” Today, BackJoy is waging a revolution one healthy back at a time – change your posture, change your life. 

BackJoy owes its inception to a son’s passion to ease his father’s back pain and help him get back to fully enjoying life. In 1984, Preston Willingham embarked on a road trip with his father, Jim. What neither man expected was that the pain of sitting would force Jim to lie in the back seat long before the trip was over. Jim’s pain proved an inspiration to his son and ultimately resulted in the development of a product, which would help nearly 1 million people find relief from their own back pain.
Fast forward 20 years, and Hollywood screenwriter and producer Bing Howenstein was looking for an opportunity to translate his experience in movies into building a lasting brand to make a difference in consumers’ lives. Upon introduction to Willingham, Howenstein saw the potential in his product and founded BackJoy in 2005, growing the company 4,000 percent. Recognizing that the brand was entering a phase of growth he couldn’t navigate by himself, Howenstein recruited several former Crocs executives who brought with them expertise in the areas of manufacturing and distribution on a global scale, sales and marketing, operations, law, tax and finance. Over the next eight months, the company grew from one product in one distribution channel in one country to a product portfolio being sold across multiple distribution channels in 33 countries. 
BackJoy is committed to delivering on its promise to deliver more from life – one healthy back at a time. Simply put, the team at BackJoy believes there is a better, healthier way to sit, stand and sleep. The Company’s goal is to bring positive, life-changing results in these areas so consumers can get back to the joy of living. 

 Additional BackJoy product lines include:
 StandRight Flips, Bliss and Zen shoes
 SleepSound Standard, Travel and In-Flight pillows
 Posture Gear: Kneeler, StressRoller

Availability BackJoy products are available online at

SM Megamall Kiosk
SM Mall of Asia Kiosk
SM North Edsa Annex
SM City Cebu
SM Fairview
SM Aura Premier
SM City Marikina
SM Seaside Cebu
SM City Iloilo
Ayala Center Cebu
Ayala Solenad Nuvali 3
Robinsons Place Manila
Robinsons Place Magnolia
Eastwood Mall


  • Share:

You Might Also Like

7 Sweet Thoughts

  1. Lovely post dear! Have a great day! xx

  2. What a cool products.

  3. Nana, it is nice to see you blogging again... I was just thinking about you and how I had not seen a new post... I am sorry about your back... this looks like a great idea... I sit too much for work and could use something like this xox

  4. that's such a useful product!! :D

    Have a great weekend!
    Animated Confessions