DRESSING UP THE MODERN ILONGGO WOMAN

July 19, 2018

Options is a brand well known to many women of Iloilo.  Its story began with Ms. Lynn Lopez who loved to dress up.  She had an eye for what looked good and started bringing in a few pieces to dress up friends and colleagues.  It became business on the side, which eventually turned out to be full time.  A few years later, her sister, Ms. Monina Escutin, joined her in the business.  Both had a great partnership and great taste that the brand has grown to what it is today.   Now it is run by the next generation, with even more styles and options for the modern Ilonggo woman.

And with many brands coming and the fashion industry so competitive, what makes Options different?    Second-generation Anna Lopez who now is in charge of branding, would say: customer service and individuality.

Customer Service is knowing their customers and greeting them by name.  Options goes as far as hand-delivering purchases of their customers to their homes. They have had loyal customers who go only to their store and do not look anymore at the other brands.  Most of the women go to Options to help solve their wardrobe problems.  It is the run-to store for casual wear, office wear, and most of all, for a fun night out with family and friends, be it cocktails or a formal dinner party, or even weddings.
Individuality would be the understanding that no woman wants to have the same style as others.  So Options only brings in one-of-a-kind designs and does not have the same mass produced style that one sees in another brand.  So that means one will not see the same dress worn by another.  As we know, Iloilo is a small town and everyone sees each other in dinner parties, it does not do good to see the same design on somebody else.  Each customer, each woman, is treated as a unique individual with diverse tastes and that is what the brand caters to.   The brand has dresses, bags, accessories -- just about what it takes to make the customer feel like a fabulous confident woman.  And this time, Options has made sure that the younger market will not feel alienated from the millennials in mind.   New styles and pieces are there for the young to wear for their gimmicks and the workplace.
Today, Options will open at Festive Mall at Megaworld, Iloilo.   Anticipating the needs of women in the modern times, it has brought in more styles and pieces that are fun and classic.  The brand celebrates women who are confident, strong, and independent but knows how to have fun, it may be flirty and carefree but remains to be classy and timeless.  Come to see the Options’  new collection on the second floor, Festive  Mall, Megaworld. 
  On its opening,  July 14, guests were treated to cocktails and a fashion show.
If you go from now until July 30, get a treat as they discount their dresses for the opening month from 5 to 10 %.  
Aside from this new branch, Options also has other branches in Atrium, Robinson’s  Place Iloilo and SM City.

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1 Sweet Thoughts

  1. So many fun piece in this collection.

    http://www.amysfashionblog.com/blog-home/

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